July 10th, 2007 — Personalization and practicality are driving corporate gift giving, according to researchers; and the popularity of corporate food gifts is growing as companies seek to gain the greatest benefits from year-end client and customer gifting campaigns.
A survey done in 2006 by American Express revealed that almost half of corporate gift selections are now food-related, replacing the flowers and gift cards that have dominated in previous years. Flexibility, selection, and the near-universal appeal of indulgent foods allow businesses to easily find a customized solution that invokes a positive feeling and a sense of bonding in recipients.
Companies looking for personalized, high-impact business gifts have a new array of choices thanks to the growing number of bakeries online that offer nationwide delivery and one-stop shopping for multiple corporate gift needs.
“There’s something personal about food that flowers and gift cards can’t deliver,” notes Stephen Pazyra, CEO of 1-800-Bakery.com, whose hand-selected, award-winning bakeries have helped clients such as Domino’s Pizza and Blue Cross/Blue Shield of...
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