The Internet is a ubiquitous Corporate communications and sales channel, however many companies are still not utilizing much of its power. That could be because of loyalties to comfortable old channels or that there arent enough Internet marketing experts to take their brands into the digital realm.
Regardless of the hold-ups in leveraging internal or external Internet communications options, consumer and B2B channels are growing their share of the market. Resistance is futile and with this change in how consumers and B2B buyers are reached, is a change in the symbolism, voice, and style of promoting brands. That doesnt necessarily mean the Internet cant play a supporting role for your offline or TV advertising. For many campaigns, the Internet is just another conduit for sales videos and corporate brochures. Some are satisfied with this, however the Internets own power to communicate and generate business shouldnt be underestimated.
The Internet, whether through public Web sites, search engines, Internet radio broadcasts, and e-mail are very targeted. It is shown to reach the right target at the right time with the right message. It doesnt matter whether you use...
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