Every great performance goes out with a bang, right? My favorite finale has always been fireworks. Whether its the end of the day at Disney World or a Fourth of July Celebration, I enjoy the bright colors and loud sounds of the explosions. They bring to mind a sense of power and impact that finishes off a great day.
Why not take that concept and include it into copywriting for your next direct mail campaign? The three most import aspects of any sales letter/flyer/postcard are:
1. Openings that get your mail read
2. Copy that sells
3. And yes a call-to-action that makes a big bang!
The call-to-action must be direct and to the point. A simply click here, buy today, or save money isnt enough. Its kind of like hanging up a Wanted Dead or Alive sign around town without supplying a name. It doesnt lead to the capture of many wanted.
The three basic aspects of a strong call to action are
1. Communicate your expectations.
If you want your reader to pick up the phone, visit your Web site, or bring a coupon to your store, say it. Be direct! Let them know exactly what you want them to do.
2. Make it easy.
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