When you think about marketing, chances are pretty good that cartoons and talking animals arent the first thing to pop into your mind. Youre probably processing numbers, identifying markets, and looking for ways to cut costs.
Maybe its time to get your nose off the grindstone and have a little fun. Why? Creativity plays an important role in marketing, and sometimes we need to take the time to get our creative juices flowing.
Dont believe it? Take a close look at Disney. Now thats a perfect sample of creativity and marketing going hand-in-hand! Walt Disney a dreamer who put magic into his marketing.
Creativity can take on several different personas
1. The Explorer
The explorer seeks out bits of interesting and new information like a sponge. Curiosity keeps him hunting for the unknown and ready to plunge into brand new experiences.
2. The Dreamer
A wild imagination is the best friend of a true dreamer. Nothing is impossible in the world of imagination.
3. The Artist
An artist is able to take a variety of bits and pieces, mix them all together and come up with a collage that entrances the mind.
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