Creating A Web Site That Sells – How To Keep

Creating A Web Site That Sells – How To Keep And Convert Visitors

Designing a good sales web site can be the difference between losing a visitor and making a sale. Youve got ten seconds to capture a visitors attention and convince them to stay thats how long it takes the average user to decide to keep reading, or move on.

Make Your Site User-Friendly
You need to plan your web site carefully to make it really sell your product:

Have an attention-grabbing headline that tells visitors what theyll gain by staying. It should list some clear, compelling benefits what theyll learn and what kind of information youll provide.

Keep your web site clean and simple. It should be easy on the eyes, with no more than a couple of key colors and easy-to-read fonts. Font should be very dark and contrast strongly with a lighter background. Avoid using patterns and limit your use of graphics.

Use more sales copy and fewer images.

Make your navigation easy. It should run across the top of your page or down the left side. The fewer clicks it takes to purchase your product, the better, because every time you ask visitors to click, you lose...