This article will be the last in my series on Creating an Effective Online Presence. This article addresses blogs, newsletters, your sales funnel, and joint ventures. This is certainly not meant to be an exhaustive review of each category but rather a quick synopsis of each one.
Blogs
A blog is short for weblog and its in actuality, an online journal. Blogs can be stand alone websites or can be incorporated into your website with its own page.
Creating a blog can be advantageous for a variety of reasons:
* They will improve your standing with search engines as long as you post to them regularly.
* They help your readers get to know you in a more personal way.
* You can use your blog to market your existing products.
* You can use your blog to announce new product offerings.
* Blogs can help you create new information products. As you blog each day, you can actually organize your posts in such a way that you could blog a tip sheet, e-course, article or even a book.
If you want to start a blog, its easy. You dont have to be a web designer or have any particular web expertise. All you need to do is go to www.typepad.com...
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