This month I want to continue the discussion on creating an effective online presence. We will be talking about writing press releases, I am not touting myself as an expert but merely have been a voracious student of this information over the past two years and want to share what I learned and paid a great deal of money to know, hoping to lessen the learning curve for you.
Press Releases
Whenever you are rolling out a new product or service, you want to do a press release however, you want to tie them to something newsworthy so it doesnt seem like an advertisement described as a press release. Do this by connecting your news or product offering to something currently in the news.
In general, a press release shouldnt be longer than one page. Keep it concise and write in journalistic language answering the basics of who, what when, where, why and how in the first paragraph. Deal with the facts and avoid marketers language. Write it in the third person voice. If appropriate, provide quotes from those in the news.
In about ten words, create a grabbing headline that summarizes the content of the release in an exciting way.
Keep it concise and write...
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