Creating the Web 2.0 Buzz – Beyond Search Engine Optimization
VIRAL MARKETING
Any discussion of viral marketing brings up two authors – Malcom Gladwell, “The Tipping Point” and Seth Godin, “Unleasing the Idea Virus”. Really, these authors are incredible thinkers – you should seek out and buy their books, read them for yourself to get the most out of them. But I’m not so in love with their books that I let them go on all points
Let’s take Tipping Point first.
Gladwell is talking about social epidemics. While some of this is applicable to marketing, his book is mostly applicable to the society and social interactions.
Viruses all go past a point of no return. This is where they have gotten a large enough base where the majority become infected. This is the point of critical mass, the threshold, the tipping point.
Ideas and products and messages and behaviors spread just like viruses do.
We are living in a philosopher’s paradise. Ideas can now be spread and influence people without physical limits. And the best ideas act like mercury – very hard to corral and...
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