The look of your business-and a great design concept-can make a powerful impact on customers and help generate revenue. That’s the word from Susie Mendve, a graphic designer who has spent years helping brands-from nonprofit organizations to large beauty companies- create their own unique image.
Mendve believes it is important to create an image that is consistent throughout-from Web site to letterhead to the storefront window. The image should clearly communicate what it is your company does.
Here are her five tips to step up your business style:
• Observe, observe, observe. Consider your favorite clothing designers, boutique hotels you love and your must-have magazines. Each of these can provide clues to how they created their business style through hangtags, labels, menus, drink napkins, font choices, color schemes and Web sites.
• Get organized. Every small business has a similar list of tools, including a logo or specialized version of their company name, letterhead, stationery, business cards and a Web site that shows current and potential customers that it is in business. Take time to think about your customers and what...
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