In this day and age, it’s simply not enough to call on someone and make a presentation. If you don’t follow up at least 7 times, you are wasting your time, as well as theirs. The more time you put into getting to know your potential customers, the better your relationship will be.
Because of that, you need to follow up after a presentation, at least 7 times, and sometimes longer. Here you’ll find some creative ideas to follow up that will be sure to impress anyone.
1. Your first follow up should be a hand written note, thanking them for their time. Use a nice card, embossed with your logo, if you want, or just a simple “Thank You” card available anywhere.
2. Second, find some “Cheese Straws” at a specialty store, and send it with a note saying: “Grasping at straws to find the perfect solution to…(include a problem you can solve for them)? We can help! This is not only a cleverly worded reminder of your presentation, but something for them to taste and remember you by.
3. Rolodex cards are excellent reminders: include a note that says: “We are always at your fingertips when you need...
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