Research has recently suggested that consumers who apply for loans and other forms of credit too often through comparison websites may risk damaging their credit rating.
It is estimated that 8.7 million people have bought financial products such as loans, credit cards and insurance through using comparison websites over the past year.
However, research shows that the sites could be leading consumers to adversely affect their credit rating as many of the comparison, or aggregator, sites concentrate on price rather than quality of service or suitability of a product.
As a result, consumers are drawn in to applying for unsuitable products and are therefore continuously rejected.
Although rejections are not held on a person’s credit record, applications for credit do show up as “footprints”.
Consumer affairs manager at credit rating company Experian, said: “All the applications you have made for credit over the past 12 months will show up on your credit report.
“When a lender carries out a credit check they will see those applications and if there are a large number of them it may make them think that you are...
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