Content is King! If you want a website to generate back-links and have quality content the search engines love, be sure to make it readable by both people and search engines. Search engines are working to give people quality results. Thus, they are looking for sites with quality content. So by building site content for people, not only are you getting back to basics (information dissemination to people via the Internet), you are creating a site search engines will love. So, build sites for people and the search engines will come.
When creating a new website or redesigning an existing site, there are four critical rules which should be followed to make the site effective, functional, loved by search engines – and successful.
Easy to Read
When building a website, the first thing you need to be sure of is that your website is easy to read. When you write content, remember that most web site visitors dont read every word of a page – in fact, they only scan pages to find what they want.
Break up Your Content
Break up your pages and use headers between major ideas so people scanning your site can find what they want...