Back in the day, frequent flyer miles, and loyalty benefits were simply unheard of. CRM has brought these things for the contemporary consumer, being that is a customer-centric philosophy. Looking at its brief history, one will see how CRM played a pivotal role in making consumers shopping experience much more enjoyable while keeping companies happy with consistent profits.
Genesis In the pre-CRM era, entrepreneurs simply relied on generic means to attract customers and gain loyal followings. And corporations were self-centered and dubious enough not to realize the importance of having personalized consumer relationships. CRM first emerged in the 1980s where it was first termed as database marketing.
This isnt as intricate as the current Consumer Relationship Management philosophy. It basically comprises of a firms public relations department merely interacting with their consumers in an almost casual fashion. It was helpful in trivial ways, but it simply wasnt enough as databases went off as unorganized and difficult to track and update.
Exodus Database marketing in the 90s had no way to go but up-it was destined to improve. Its journey towards recognition...
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