The strategy for Customer Relationship Management may differ within each company. Depending on the company needs and focus they might consider the entire workplace responsible for total CRM or only the sales team.
Most companies who take Customer Relationship Management seriously believe it is the entire organizations responsibility to ensure total customer satisfaction. It is believed every job works hand-in-hand and everyone is working toward the same goal.
That goal is an excellent customer experience for every customer that walks in the door. Each department works together and when one link in that chain breaks then the entire experience can be tattered.
Everyone must work together toward the same goal of customer satisfaction to provide the best results for Customer Relationship Management possible.
Many companies who rely entirely on their sales team looks at Customer Relationship Management differently.
A company who might look at it differently is a life insurance company sales team. Everyone in the sales office might believe that the customer experience is entirely up to the sales representative.
They are responsible for...
To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
