Theres a new kid in town when it comes to taking care of our customers. Actually its been around for quite some time but the secret is finally out of the box and now CRM success is in your hands.
Most think that making CRM a success is a bit of a science but it also involves some risk taking too! There are a few major areas you need to take care of if you want a successful CRM.
You must define your value proposition if youve never heard of it, its time you did because its a must for CRM success. This is what separates you from the competition. You need to develop a compelling reason why you should be chosen over the competition.
You need to know the type of customer you have you need to know whats important to your customer. You also need to know whether your customer is transactional or long term.
If you ask a transactional for too much information they will see it as an invasion of your privacy, where as long term customers will see it as creating a more personal relationship. You need to create a balance between these two customers.
Match your customer to the CRM system there are many different types of customers and there are many...
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