There’s no shortage on advice regarding what people should do to improve a web site’s position in the search engine listings. It is easy to become confused when you consume all the information that is available, because some folks agree with others while some totally disagree and offer dissimilar advice.
You should be extremely suspicious of any advice given by someone that tells you to use search engine submissions, employ traffic exchanges, or use FFA sites. That is so out of date it’s not funny.
What is pertinent for excellent rankings in the search engines was highlighted not too long ago via a survey done by SEOmoz of a collection of SEO professionals.
In short, below are the 4 most important search engine optimization ranking factors, in accordance with the experts’ consensus views.
Keywords that Appear in the Title
Using the correct keywords when crafting the title tag of a page is of extreme importance. It does not only promote higher rankings, it also helps with the click-through from the SE listings to the destination page. It is of lesser value to be listed high in the results without receiving that many...
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