Americans are inundated with advertisements daily. Advertising has gone from the basic commercial and billboard to product placement on television and even the ABC networks new lineup on dry cleaning bags. The amount of ads seen daily is overwhelming to the average consumer. They are everywhere, bombarding the consumer with this product or that, and sometimes, the medium has nothing to do with the product. According to Bart Cleveland, creative director of McKee Wallwark Cleveland in Albuquerque, NM, There is something a bit presumptuous about all of this ad wallpaper. It is a shortsighted way of communicating with the consumer, because an ad is an uninvited guest.
However, he says that unconventional advertising media does have its place, as long as it complements the product or business it is promoting. There is a way to advertise your company without alienating your potential customer. He calls it subtle advertising. One prime example of this is wholesale custom coasters. Wholesale custom coasters are perfect for a bar, restaurant or beverage company. It complements the product and will not leave your potential customer with a bad taste in his or her...
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