Tapes serve different purposes. There are packaging tapes, measuring tapes, barrier tapes and so on. A custom printed tape can enhance its usefulness as when the Police barrier tape carries the printed message ‘Do not cross the line’. They might even be essential for the tape’s intended function as in the case of the measuring tape that is printed with units of length.
We are concerned here, however, with custom printing of tapes for business purposes. Companies can for example, use packaging tapes and barrier tapes for brand building and other promotional purposes.
Custom Printed Tapes for Packaging
Packaging tapes are used when a product needs to be packed in cartons or paper packages before shipment. The tape goes wherever the package goes, and can act as a messenger for the company’s messages.
The message can differ in its intent. It might just consist of handling instructions as when it says ‘FRAGILE’. It can serve as a label, say, ‘REJECTED’ in bold red. It can identify the product in the package.
The one message that all marketing oriented companies will want, however, is a...
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