Customer Relationship Management For A Higher Level Of Customer Service
For businesses large and small, their profitability and success depends upon customer retention, customer relationship enhancements and customer acquisition. This is often known as Customer Relationship Management or CRM. CRM is the managing of all business and interactions with customers. The main purpose of Customer Relationship Management is to allow businesses to better manage their customers through the introduction of reliable systems, processes and procedures for interacting with those customers. A good CRM program helps the business acquire customers and service the customers. Good CRM also helps retain good customers, and identify which customers can be given a higher level of service.
CRM is a complex mix of business processes, enterprise strategies and information technologies, which are used to study customers’ needs and behaviors to help businesses develop more substantial relationships with them in order to get greater results.
In the late 90’s, customer relationship management mainly consisted of just an index file, an answering machine and a telephone. Today,...
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