Did you know that an online business forum could pay significant dividends in customer service?
Customer service is a very important aspect of your online business. Some businesses err on the side of too little interest shown to customers while others can be extremely overbearing and smother a new client until they consider a restraining order.
There is a middle ground that can show your customers you care without pushing them to make an additional purchase. The struggle we all face in customer service is being able to adequately meet the needs of valued customers.
Certainly one of the best things we can do is respond swiftly and in the consumers best interest if they have a complaint. Future sales rest on the success of your ability to manage consumer complaints.
One of the ways to minimize consumer complaints is to allow customers to take an issue directly to other customers through a forum. At first blush this may seem like a good idea. However, it seems that when a consumer has the opportunity to ask questions from a third party they have a better chance at resolving many issues prior to a visit to your customer service department.
An...
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