When it comes to online marketing we tend to look at the relevant topics related to Search Engine Optimization (SEO) and applicable marketing strategies. These strategies are designed to get online business noticed. They are also designed to deliver customers to your online store. The marketing strategy as a whole is designed to move your business from your mind and make it visible and accessible to others.
One of the problems with a continual focus on marketing strategies is to forget that you are dealing with individual members of the human family. We forget that these individuals have very specific needs. If we can sell a product or service to a client we consider our goal has been achieved when we may actually be ending the war at the end of the first battle.
What I mean by that last comment is todays most successful online businesses have a strong positioning statement on the role of customer service. These businesses adopt a policy that includes follow-up and follow through on all orders and every customer query. These businesses do not end the relationship once the sale has been made.
Businesses are beginning to understand the new role of online...
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