Have you ever been to a business event and noticed how interested people seem to be in everyone else? The long and short of their noticeable efforts is to make connections with other business people. To some this process can seem disingenuous, but in most cases this networking activity can mean the difference in getting a contract, making an impact, closing a deal and feeling as if you have been heard.
For many the idea of self-promotion is a turn off. They would almost rather experience a full day of Tiny Tim singing Tiptoe Through the Tulips than visibly force themselves onto another person.
In our business efforts we tend to be very interested in advertising our services or products. We may use print, radio, television or online advertising, but essentially we advertise because we want people to buy what we sell. If that werent our intent we wouldnt be in business.
If you can view networking as a form of advertising you may find yourself a bit more accepting of the idea.
For instance, if you are taking part in a business luncheon dont be afraid to pitch your product or service to those around the table. Keep your focus on the product or service...
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