Traditionally, real estate has been viewed as a sales industry. But perceptions are changing. Agents around the country are coming to believe that the key to real estate success is service not sales.
Competition and technology now give customers almost unlimited choices, so agents are having to work harder and spend more to win listings. Theyre discovering that business success comes from repeat business and word-of-mouth.
And customer service is the key.
Loyalty and good-will cant be bought not even with the sale of a house. Customers like to be treated with honesty, respect, and integrity. They want a realistic and accurate property appraisal. They want an agent who commits to action. They want to be able to speak to someone who can help them when they call. They want to feel welcome when they walk into the office. They dont want their intelligence insulted by advertising. They dont want to be fed a line (even if it is what theyd like to hear).
Agents with business sense know that if they can provide this customer service if they can pioneer great customer service in real estate theyll have a real edge on their competitors. Far from being an...
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