In these times when we’re all being defined by numbers and crunched into conformity, we still want something that expresses our own style. Something that says, “This is me.”
For some time, an underworld of car customization has existed. But today, it’s not just low-riders and hotdoggers who want to make a personal statement. With the popularity of shows such as “American Chopper” and “Pimp My Ride,” orders for custom cars and bikes have skyrocketed.
Now, ATV and utility vehicle owners are just as eager to spruce up their rides. They are beginning to appreciate their sturdy off-road vehicles – more often associated with hunting and farming – and are dreaming up ways to make them unique. Each becomes a signature piece, reflecting the taste and style of the owner.
The trend, spearheaded by celebrities and sports stars, now is becoming more mainstream, according to Polaris, a leading manufacturer of ATVs and utility vehicles. The Southwest, especially California and Arizona, seems to be the hub of this new fad.
Here are some of the hottest ways to customize your ride:
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