Although businesses of all sizes continue to recognize the value of customer relationship management and thus invest in CRM software solutions there are still a great deal of misinformation resulting in companies choosing not to invest in CRM. Its time to debunk the CRM Myths.
1. CRM Is To Complicated To Use – Many staff feel this way so they make little effort to understand the software and how to use it. They dont recognize how it will benefit their performance and work load. If your staff doesnt understand how to use the CRM software they will become impatient when they dont see instant results. The CRM software is not complicated to use. Like anything new staff just needs training to make them comfortable and knowledgeable with the software.
2. CRM Needs Staff To Change How Things Are Done – Many employees dont understand that CRM will actually help them get to know their customers better and increase sales. Staff that have been around for some time tend more than ever to not want change and believe they work efficiently without it, so they dont understand why they have to change. Make them part of the decision and sell them on how it will reduce...
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