The easiest and most popular way of looking for information on anything nowadays is through search engines available on the Internet. You just have to type in keywords related to the topic you want to get research about on the search bar, click the search or go button and then a list of information sources pop on your screen. With just a few clicks you have the facts you are looking for.
But have you ever experienced typing in keywords and nothing relevant comes out from your search? Or finding the website you found most useful at the last page of your search? Or you find an informative site by accident and you wonder why it didnt show up on your Google or Yahoo! search?
One possible explanation for such instance is that the site may be informative but it was not designed to be search engine friendly. Meaning, it was not designed in such a way that search engines would be able to easily recognize it. That site needs to undergo search engine optimization.
SEO, or Search Engine Optimization, is the practice of improving a website to increase the volume and quality of traffic it gets from search engines such as Google, Yahoo!, Live Search by Microsoft, AOL,...