By Sam Roberts – Website Copywriter, Internet Researcher and Advertising Copywriter
Why design for your content?
I remember putting together my first website – when I was about 14 – and how long it took me to get the design just right. I planned it all carefully in my head, working out all the pages I thought a site should have (Main, About Me, Pictures and Links!). I even drew out a sitemap on paper, to make sure everything was perfect!
Then I painstakingly taught myself .html (this was back in the days before WYSIWYG editors were around), and drew out each .jpg from scratch. It took me several weeks, but eventually the site was finished. All I needed to do was to write the content to fill it. It was only then that I realised that I didn’t have a single thing I wanted to say.
I designed my second website when I was in High School, and it was a far more ambitious affair. I made a page for each of my friends, and filled it with things I knew would make them laugh. The home page was little more than a list of links, because I wanted people to be able to find their pages easily. The design flowed naturally...
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