The word design is multifaceted. It can refer to plans, proposals or creative endeavors. Design surrounds us in every aspect of our life–homes, buildings, city planning, vehicles, art, theater, clothing, and toys. Even food has a design element, presentation. So, design is what makes anything functional, appealing and attractive. It has aesthetic functions that result from inspiration, research, and modeling.
To some the sense of design is ingrained in their genes, while others acquire a design sense through rigorous training.
The principles to be used will of course depend upon whether one is looking at architectural, automotive, computer or machinery design, which are scientific in nature and have different aims, or communication design, which is applied to advertisements, books, magazines, websites, and so on.
In the case of communication design, it must have a focal point, everything else being secondary. It must follow certain simple rules: the design must be simple and clutter free, it must represent clearly the theme or element for which it is in use, it must be functional and have a visual hierarchy. The size, color, texture, and types must...
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