In today’s hypercompetitive market each retailer needs to grow revenue and market share along with customer satisfaction. Retailers are using new technologies like digital signage to retain customers. Retailers not only provide additional value by facilitating their customers but also generate additional revenues by running branded advertisements. Static pop-up is a thing of the past. Digital signage is being placed in-store, showcasing product information, new arrivals, offers, clearance sales and information about availability of products along with their location. Huge video display screens grab comparatively more attention than other sources, influence customers and are a means of additional revenue and customer satisfaction.
Communication is the key to any organization’s success. However, in today’s fast moving market it becomes a bit cumbersome and tedious for a corporate to inform each and every employee with key information at one go. One reason may be that all the employees do not have email ids like in floor shops, back offices or branch offices spread geographically.
The organization can update its employees based in any country, in...
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