Where to Start:
Most novice marketers have definite fixed ideas about direct mail that are way off base – most often in the area of what to spend and how much to do. You should determine what you are able to spend for your marketing budget, spend it, and determine the maximum number of leads that you can create. For instance, Ive heard this statement quite often: “We arent that large of a company. How could we send out 2,000 postcards all at once? “Because “What if they all call?” seems like a valid concern, right?
Here is the reality behind it: Unfortunately they wont all call. However, a good deal of them very well may and making sure that your traffic in is not more than you can handle is something to think about. Truthfully, there is no sure way to tell exactly how many people will call if you havent done this type of marketing before. Think of it this way. What would happen if they did all call? You may not be able to handle all of them, but you would handle as many as you possibly could, right?
In this scenario, you would have maximized your income for that time period providing you could close up all those...
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