Direct mail sales letters are more difficult to read than most types of business correspondences because of two primary reasons: firstly, direct mail sales letters are unsolicited which basically means youve no right to expect that your recipient will indeed read your letter, much less open it.
This leads to the second reason people who had actually taken the time to open them were unfortunately bombarded with so much junk that they become cynical about all direct mail sales letters in general.
And the worst part about all this is that you cant really do anything about it. You cant force people to open your mail. What you can do however is write a killer copy that will reward people who generously took the chance on your direct mail sales letter. Youll learn how to reward these people with an effective copy that benefits you both as you read on.
What is a Direct Mail Sales Letter?
Before anything else, its important that you understand what a direct mail sales letter. A lot of businesses start sending such letters without even being aware of what its real purpose is leading to failure in their part and further compounding the problem with cynical...
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