Direct Mail Success-some Tips To Getting Your Mail Pieces Open
Direct mail success, its easier than you think
When you send out mail to clients or potential clients, you can make your mail piece stand out from the junk mail that they receive. Here are a few ways to get their attention and achieve direct mail success.
You can start by hand addressing the envelope. Or find a hand writing style font to print on to the envelope. The typical preprinted labels basically scream that its a mass mailing. Addressing the envelopes by hand will really portray that personal touch and is one of the first keys to direct mail success in my experience.
Next, you can use a bright post card or envelope, something that will catch their attention and make them see who its from.
Use a live stamp as opposed to a meter. Who uses meters? Junk mail and credit card companies. You can even use older stamps. Just go and see if any stamp show has any unused postage stamps. You can often buy them for face value. This is another essential tip for direct mail success.
You could also include teaser copy on the outside of the envelope. Get them to open it up and read it...
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