There are a lot of direct mail tips out there that can help increase your business. This is by no means an end all resource. My hope is that Im able to give you some direct mail tips and ideas that you can use now as a starting point to develop your own strategy.
Direct mail advertising can be pretty expensive, so its best you know the ins and outs of it before you start.
My first of several direct marketing tips It typically takes anywhere from three to five mail pieces before you get any kind of response, and sometimes it takes even more exposure. For an optimal response rate, its best that you use a highly targeted direct mail advertising list.
To acquire a nice, highly targeted direct mail list, rent one that has some commonalities, such as the same industry, occupation, people in certain age rages, demographics, etc
Once you have that list, write a headline that can connect with the target audience, one that will hit their hot buttons. If you write up a pretty good headline, mailing out to a solid list, theres not reason that you cant do better than the standard one percent response. Perhaps boosting it up to 3 to 5 percent.
Another one...
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