The most important of all direct response tips I could give you is this your list is the most important part of your entire direct mail campaign. Who you mail to is much more important than what you mail them. So if your campaign has proven successful, mail to other lists that are similar to your target market.
Here is another one of the more important direct response tips that you should be aware of its to change up your offer from time to time. If you change it up, it will be constantly fresh and the same people wont be getting the same offer time and time again, thus diluting your response rate.
Improve upon your creative. Perhaps your rate of response is suffering due to the fact that your package is not so attractive. Why not try something completely different? Next time, mail out a post card instead of a letter. There are so many ways you can change things up and keep your offer fresh.
You may also want to try and mail out a different time from what you were previously doing. Are you sending out the offers at the same time of the week, month, year, etc.? If so, change up the frequency, mail more, mail less, just change it up.
Here is a must, of...
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