In the evolution of marketing, one trend that has thankfully become a mainstay in the strategic planning process of todays innovative businesses is the practice of niche-marketing. In brief, it is the deliberate attempt to more narrowly define your marketing message so it speaks clearly and powerfully to a small market segment whose needs you are uniquely qualified to meet. Companies who have jumped on the niche-marketing bandwagon are successfully navigating the rough whitewaters of todays uncertain economy and are demonstrating that a company can never stop fine-tuning their strategy for growth.
Having made this point, you may be expecting us to lament about the many reasons you should incorporate niche-marketing into your strategy for growth, or expound upon the 6 steps you should take to more narrowly define your customer profile. While these are certainly worthwhile endeavors, that is not the focus of this article. In fact, narrowly defining your target customer is a difficult task for most direct selling companies, due to the fact that their increasingly diverse distributor base reaches an ever widening target customer.
Any direct seller will tell you that...
To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
