The discipline of marketing can often be complex and confusing. As a marketing veteran, I have seen countless marketing professionals get hung up on various aspects of marketing which have little impact on actual marketing results.
Based on my experience, there are four critical elements to an effective marketing campaign. Whether youre looking to improve your search engine marketing results, internet marketing, or marketing in general, be sure to follow these simple guidelines which I refer to as the A.T.O.M approach.
A.T.O.M Audience, Timing, Offer, Message
1. Know Your Audience. No one can effectively market, communicate, or sell without knowing their audience or what motivates them to buy. Is your potential customer male or female? Young or old? A first time buyer or frequent purchaser? Are they the final decision maker? Do they have preferences for a particular product, service, or delivery method? The more you know about your audience, the more targeted and relevant your marketing can be.
2. Timing is Everything. Even with the most convincing marketing campaign, prospects will have no interest in your product or service if you...
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