Why is it that so many people think having more than 100 links on a webpage is going to get you banned or black flagged by Google? and how did Google gain so much power over the way we us website designers build our websites to the point that we think they dictate how many links we can have?
Well, lets face facts, Google own the search market. Almost 70% of World Wide Internet users, use Google as their preferred search engine. In Australia its closer to 90%. Google now run the search market and certainly at this point in time they have the best search algorithms and the best results shown in the SERP’s.
Do we have to pander to Google and the way they want us to build and exist on the Internet in the form of our websites? Does this mean that we should have less than 100 links on any given web page just because we are scared of what they may think?
Well, I am fairly sure most of us have a list of friends that could extend well past 100 people – if each of these have a website and we then put links from a contacts page on our website can we reasonably expect Google to look at this page unfavourably? Probably not. So, maybe the 100 links is...
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