RSS feeds have made it very convenient to syndicate information from various sources. Most of websites and services that publish fresh content, such as ezines, press release, new agencies, blogs make their content available thru RSS feeds. As new content is published the RSS feed gets updated automatically.
Adding RSS feeds to web pages has many advantages. Let us say you have added RSS feeds from a popular ezine on one of your web pages.
The content of the web page is automatically updated as the ezine makes new content available via RSS feeds. Every time search engine spiders crawl your web page they are likely to find the web page updated.
The visitors to your web site will also find new content on every visit and they might be tempted to visit your web page more often.
You do not have to bother about writing fresh content as RSS feeds are updated automatically.
Earlier I had written an article on adding RSS feeds to a web page using java script. While this method makes fresh content available to the readers, the content of the feed cannot be read by search engine spiders. Therefore the web page does not get the benefit of changing...