By now you are already much familiar with the concept disruptive innovation that is going on all around you. If you have not noticed it yet, I would like to mention the ubiquitous iPod as an example. Sonys reign on portable music player that started with the Walkman, an disruptive innovation by itself, was disrupted by a series of new technologies in the form of CD players, mp3 players and then the iPod.
Though the forces of disruption introduced by new ideas and concepts have overturned existing market places and peoples lives in the past several centuries, in the last decade a storm was introduced in the form of World Wide Web. It put its strong foothold on every aspect of modern lives – business, finance, sales, marketing, shopping, communication, relationships, and even crimes. The Web was the most disruptive innovation in the history of human civilization.
The Internet boom was followed by a financial bust for hundreds of companies but it created a pervasive technology that intertwined with everything we do today. It pushed us into the true information society. We are happy to use the Web to check our e-mail and weather before going to the office, do...
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