Its actually simpler and easier to make a good sales letter than most people think. And to make one, all you need is patience and the willingness to learn.
Distinguishing Characteristics of a Good Sales Letter
A Good Sales Letter has an Attention-Grabbing Headline.
The headline is often the basis of most readers first impression of a sales letter, and you know how first impressions last, dont you? If they dont like what your headline says or worse, if theyre absolutely uninterested in what your headline is broadcasting then theyll not only dump your sales letter on the bin but theyll also indicate any forthcoming mail from you as SPAM.
An effective headline is short but direct to the point. It tells readers not only what they can expect from the rest of the sales letter but also how they can benefit it.
A Good Sales Letter is Always about the Reader.
A good sales letter always acknowledges the fact that the business owes everything to its customers. It doesnt ramble on about how great its profit margins are but humbly admits that it owes its success to its loyal customers.
And when selling something, a good sales letter always...
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