The world of business is moving forwards at a fast pace. Globalization, huge marketing exposure and low distribution costs over the recent years have had a huge impact on small businesses. I have been told that opportunities for the adventurous and ambitious were in abundance only ten years ago but the ‘markets have changed’ and margins are tighter making new ventures all the more risky.
Globalization, smarter IT systems and the intelligent analysis of information and the money to put this infrastructure in place gives the bigger player a distinct advantage with bespoke and selective marketing targeted to an ever demanding audience.
Do the factors of opportunity remain constant in an ever shifting and almost slippery road for business people looking to capitalize on the next big hit?
I have had many discussions with business people and new entrepreneurs who state that the markets have become so fast and furious that only those with deep pockets can penetrate new areas that were once only an idea.
Others say that where one door closes, many new doors open and that all you have to do is have foresight. The market always has a knack...
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