Ive read about link exchanges a lot recently. Ive seen a lot of people who say that their predictions that link exchanges would stop working saying that they were right, and that they dont work, and that they in fact hurt your website.
Lets stop right there.
Im going to clear up a few things. All link exchanges are not dead. Link exchanges when implemented properly can still be very beneficial to your search engine rankings and can even drive traffic to your site.
Before I tell you how to do it right, let me tell you how to do it wrong. Any link exchanges promising hundreds or links immediately upon joining should be avoided unless the only search engine you care about is MSN (and even that may be ending soon). Exchanging links with every site under the sun is also bad. Using a link exchange as the only way you get links will also not be a path you want to wander down.
Okay, so now that Ive taken all the fun out of it, let me tell you how to do it so that you avoid any search engine penalties and actually see your search engine rankings improve from link exchanges. First, find service or software that will allow you to manually seek and choose your...
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