“The True Function of Any Successful Business is to Sell People Precisely What They Want To Buy” – Bob Serling
I suppose the above seems rather obvious. After all, no customers, no business, right? But if the failure rate of businesses today is any indication, then perhaps it’s not so obvious after all.
What do I mean by that last statement?
Have you noticed the ads that most business place, if they place any at all? Don’t most of them focus on the business, and not on the customer’s needs, wants, and desires? Here are some of the marketing failures I see daily:
– Ads with no headlines (to attract a potential customer’s attention). To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
– Ads with only the business name as the title.
– Ads listing how long a entity has been in business or other boring company information.
– Ads simply listing the names of products and services.
– Ads with no contact information provided.
– One time mailings with no follow ups.
– No subsequent offer of a related product after an initial sale.
– No clue as to the real target market.
