Writing chained auto-responder messages to sell a product is a good idea in principle, but in practice it can LOSE you clients just as well if you don’t get right.
A chained auto-responder is a sequence of emails that gets delivered automatically when someone subscribes to this autoresponder.
It is used in marketing to deliver mini-advertisements, teaser courses, demo extracts, testimonials or stepped sales letters, and all of this is designed to get the client eventually to click on the “buy me now” link for the main product that is being promoted.
There are three main problems with chained auto-responders. Avoid these, TEST your linked auto-responders before you inflict them on the general public, and you should see significant increases in your sales.
Problem No. 1 – No Content Beyond Selling
This is THE most VIOLENTLY annoying class of chained autoresponders – message after message from the same place, trying to sell you something, in so many different words. YUCK!
What marketers who don’t THINK seem to forget is that folk who own and manage PCs and email aren’t that stupid....
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