After reading a couple of recent articles, some directly saying that Google hates SEO’s and others being more stealthy in their aspersions, the question has to be asked. Does Google really hate SEO’s?
Well in this authors humble opinion, No! Google does not hate SEO’s, or at least search engine optimisation performed by ethical SEO companies – what would be the point?
Sure make life difficult for people trying to manipulate the search engine results, but in terms of hating an industry, I would have to draw the line short of that (although perhaps some of our less industrious spam-friendly friends may need their wings clipping somewhat).
To be brutally honest, I can see no reason for Google, or any other search engine, to hate SEO’s. Search engine optimisation, I would suggest, is one of the key reasons why search engines have become as effective as they currently are in refining their results.
We search engine marketeers, at the end of the day, want our campaigns to work and rely heavily on a ROI focussed service. For this reason, all aspects of the marketing mix have to be working in synergy, so relevance and targeting...
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