Ask yourself the question again: When buying golf equipment, which of price, fit or brand is the most important. Whenever I ask any group this question, 4 out of the 5 will answer fit but a lot less than that have had their equipment fitted. And if I extend my query on fitting to their Driver then the ratio is even worse.
What is it about the Driver that indicates it is a one-size fits all or a follow the Pro on the TV sort of club? Surely the club that gets us started, the one that has the longest shaft and the one that is most likely to put your ball out of play if miss-hit, is the one that needs more care and attention at the point of purchase.
Before we get to shaft type, strength or length. Before we wrap your hands around a grip to check why you hook every other tee-shot and even before we get out more weights than youre likely to find at the local gym, lets start with LOFT.
As long ago as 2003 Golf Digest published data from one of their robot tests to show that golf ball innovations had changed the rules and required us to think about playing with more Loft on our Drivers. And even before that, the Long Drive Champions were sitting with stop watches...
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