I go through an interesting writing exercise regularly: I take magazine articles and write abstracts of them for a newsletter client.
The challenge involves taking an article, one that normally ranges from 1,000 to 3,000 words, and condensing it into a few hundred words. That means I need to get the essence of the article squarely in my sights and to write about it in my own words.
When I go through that exercise, I’m amazed at the number of articles, many from highly respected business magazines, that don’t have internal integrity.
An article has internal integrity when the writer started out with a central idea, developed it well, and reached a conclusion involving that idea. For example, the writer might start with an anecdote, using the anecdote to illustrate a problem.
She then goes on to explain why this problem deserves our attention. That’s followed by one or several potential solutions, and the pros and cons of each one, along with a recommendation or two. She concludes the article by summarizing the problem, the alternative solutions, and her recommendation then links back to the opening anecdote. That’s just one...
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