When the experts tell you youre going to need a press kit for your small business Ill bet youre wondering why on earth youd need one. At least, I think youd wonder why if you think a press kit is just for the press. But the term press kit is misleading if you ask me because press kits arent just what their name implies.
I prefer to call them small business information kits or information packages instead because thats what they really are. They are meant to inform everyone, not just the press about you and your business.
Once you have a small business information kit, youll find youre often giving them when someone asks for information about your company–who you are, what you do, how you can benefit them. In fact, youll probably find youll give out almost as many of your information kits as your business cards.
Sometimes its more appropriate to simply hand out just your card, but other times, you might like to give someone more information than whats on your business card.
Say youre at a party and someone asks what you do. Youd probably just give them your business card. But your business card gives this business contact only the...
To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
