Change is good, right? Not always. But when is it bad? Is it a question of good or bad? Sounds philosophical. Maybe it is.
Philosophize on thiswhy would one take something that is going good no.. great and change it? Obvious answer is to make it better. Not!
In business or in marketing, change is not always good. When you have certain promotional actions that are in place making things happen, or in better terms, making you money dont change them! Why do I say this? Because I see it time and time again. Someone has a marketing campaign that is bringing in a good return on investment and they up and decide to change their postcard! What?!?!?!?!? Change your postcard why??????? Er uh, we just decided to do something different.
And then some three or four months down the road, they call back with their tail between their legs and ask no demand to have everything back the way it was before. In this latter case change is good.
I am not just saying that to say that one should always keep their postcard marketing campaign the same and never change it. Quite the contrary. Change your marketing, change your habits, change your way of...
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