Your domain name is the internet address for your unique place on the web, thus undeniably important. It creates your identify and allows you to have an internet presence, whether you are just telling the world who you are or trying to sell a product or service. IP (Internet Protocol) addresses are strings of numbers separated by dots and, although every computer on the internet has one, would be very difficult to remember. Domain names make internet communication much easier.
But domain names are especially important considerations for successful eCommerce. A name that is easy to remember, and easy to spell, can make the difference between a compelling presence on the internet and wandering around in the fog of cyberspace. Domain names are as important to the eCommerce entrepreneur as store names were to Mom and Pop Shops a century ago. They are descriptive labels that tell the shopper what to expect on the site.
Domain names need to relate to the product or service you offer. For obvious reasons, domain names that dont apply to content have absolutely no value to the company. In fact, they can effectively shut down the cyber-shopper from considering any future...
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